The AI Content System Behind 200M Views — Sarah Chieng, Cerebras & Cova Lee, OpenAI

Quick, before we Quick, before we start, it would be start, it would be start, it would be really helpful for really helpful for really helpful for the audience, the audience, the audience, please raise your hand, how many please raise your hand, how many please raise your hand, how many of you have created of you have created any video content any video content any video content before? Perfectly. before? Perfectly. before? Perfectly. Surprisingly. Now Surprisingly. Now Surprisingly. Now raise your hand if you are raise your hand if you are raise your hand if you are doing this from scratch, doing this from scratch, doing this from scratch, that is, without the help of AI that is, without the help of AI . Surprisingly. And the last . Surprisingly. And the last . Surprisingly. And the last question: what question: what question: what percentage of people started percentage of people started percentage of people started creating content creating content creating content thanks to AI and thanks to AI and thanks to AI and using AI using AI tools? Several tools? Several tools? Several people. Okay, great. people. Okay, great. people. Okay, great. Before we begin, I Before we begin, I Before we begin, I want to mention a want to mention a want to mention a very useful quote very useful quote very useful quote or metric from or metric from or metric from John Medina regarding John Medina regarding John Medina regarding memory. So, there are memory. So, there are memory. So, there are statistics that after 3 statistics that after 3 statistics that after 3 days people remember days people remember days people remember only 10% of the only 10% of the only 10% of the information received, but with the information received, but with the information received, but with the visual tools that visual tools that we we we are learning to create today, are learning to create today, are learning to create today, this figure increases this figure increases this figure increases to 65%. So let's begin. to 65%. So let's begin. First, let First, let me introduce myself. My me introduce myself. My me introduce myself. My name is Sarah Chang. I'm the name is Sarah Chang. I'm the name is Sarah Chang. I'm the head of head of head of development at Cerebras, where we're development at Cerebras, where we're development at Cerebras, where we're building the world's fastest and building the world's fastest and building the world's fastest and largest AI largest AI processor. We processor. We processor. We power power power many models from OpenAI, many models from OpenAI, many models from OpenAI, Mistral, Cognition, etc. As Mistral, Cognition, etc. As Mistral, Cognition, etc. As part of my job, part of my job, part of my job, I create a lot of I create a lot of I create a lot of technical content, technical content, technical content, telling stories telling stories telling stories about our hardware about our hardware about our hardware and how we and how we and how we accelerate accelerate accelerate data inference. In addition to this, I data inference. In addition to this, I data inference. In addition to this, I also create a lot of also create a lot of also create a lot of content for my content for my content for my personal YouTube personal YouTube channel, LinkedIn, Instagram, and channel, LinkedIn, Instagram, and channel, LinkedIn, Instagram, and Twitter. Well, actually, that's Twitter. Well, actually, that's Twitter. Well, actually, that's all.

all. Hello everyone, I'm Kova. I Hello everyone, I'm Kova. I just joined the just joined the just joined the development team development team development team at OpenAI. Before that, I was a at OpenAI. Before that, I was a full-time content creator, full-time content creator, mostly creating mostly creating mostly creating short videos for short videos for short videos for Instagram, YouTube Shorts, and TikTok. Instagram, YouTube Shorts, and TikTok. Instagram, YouTube Shorts, and TikTok. And so, our mission is to And so, our mission is to make AI useful make AI useful make AI useful for all of humanity. for all of humanity. So, before we So, before we start, I want to say start, I want to say that most of our that most of our that most of our examples will be in examples will be in examples will be in a presentation, full of a presentation, full of a presentation, full of prompts, prompts, prompts, workflows, and workflows, and workflows, and tools that we tools that we tools that we use. As use. As use. As a preface, much of a preface, much of a preface, much of this will be based this will be based this will be based on ChatGPT, formerly on ChatGPT, formerly on ChatGPT, formerly known as Codex. We known as Codex. We known as Codex. We use GPT 5.6 use GPT 5.6 use GPT 5.6 Soul Ultrafast, one of the Soul Ultrafast, one of the Soul Ultrafast, one of the models in the Codex models in the Codex models in the Codex ChatGPT, which is based on ChatGPT, which is based on ChatGPT, which is based on Cerebras. One of the Cerebras. One of the Cerebras. One of the most useful most useful most useful things is that this things is that this things is that this model operates at a model operates at a model operates at a speed of 750 tokens speed of 750 tokens speed of 750 tokens per second. Therefore, per second. Therefore, per second. Therefore, especially for videos, especially for videos, especially for videos, processing large processing large processing large scripts and files, scripts and files, scripts and files, this can be this can be this can be extremely useful. extremely useful. extremely useful. And this is one of the And this is one of the And this is one of the fastest models in fastest models in fastest models in ChatGPT. Also note ChatGPT. Also note ChatGPT. Also note that this seminar is that this seminar is that this seminar is also available in also available in also available in written format.

written format. written format. We have already published a We have already published a We have already published a joint blog— joint blog— a kind of text a kind of text a kind of text version of this version of this version of this workshop, which workshop, which workshop, which outlines a similar outlines a similar outlines a similar concept. So if concept. So if concept. So if you want to refer to it you want to refer to it you want to refer to it or or or review the prompts, review the prompts, review the prompts, you don't have to you don't have to you don't have to write down everything we write down everything we write down everything we show here. show here. show here. It's worth adding that It's worth adding that It's worth adding that Sarah and I are both Sarah and I are both Sarah and I are both content makers, but content makers, but content makers, but we create content from we create content from we create content from different perspectives. different perspectives. different perspectives. So it's really cool So it's really cool So it's really cool to unite and to unite and to unite and work together. We've work together. We've work together. We've discussed this discussed this discussed this before: you approach before: you approach before: you approach things systematically, things systematically, things systematically, creating a single creating a single creating a single place for the place for the place for the stable release of stable release of stable release of quality content. And quality content. And quality content. And I probably lean towards a I probably lean towards a design-based approach. So we design-based approach. So we combine a systematic combine a systematic combine a systematic approach and design because approach and design because approach and design because we want to create we want to create we want to create content that content that content that resonates with the resonates with the resonates with the audience. audience. Yes. I think it's interesting that Yes. I think it's interesting that we have completely different we have completely different we have completely different styles of styles of styles of content creation. She is an content creation. She is an artist. You artist. You artist. You will see it yourself. It's slightly will see it yourself. It's slightly will see it yourself. It's slightly visible on the right. They are visible on the right. They are visible on the right. They are very artistic. There's a very artistic. There's a very artistic. There's a lot of beautiful lot of beautiful lot of beautiful text, animations, and text, animations, and text, animations, and she pays a lot of she pays a lot of she pays a lot of attention to lighting. And I attention to lighting. And I am more straightforward.

am more straightforward. am more straightforward. Text, training, Text, training, Text, training, technical content and technical content and technical content and concepts. To concepts. To concepts. To begin with, it is worth begin with, it is worth begin with, it is worth noting that we noting that we noting that we usually usually usually follow six follow six follow six stages, and this entire stages, and this entire stages, and this entire workshop is built workshop is built workshop is built with with with these stages in mind. These stages are: these stages in mind. These stages are: these stages in mind. These stages are: ideas, script, recording, ideas, script, recording, ideas, script, recording, editing, repurposing, editing, repurposing, editing, repurposing, and publishing. Ideas and publishing. Ideas is about how is about how is about how to use AI to use AI to use AI to create cool to create cool to create cool concepts that concepts that concepts that will stand out from will stand out from will stand out from all the noise all the noise all the noise we see we see we see today. I think today. I think today. I think now that so many now that so many now that so many people are creating people are creating people are creating content, it's content, it's content, it's even harder to stand out. The even harder to stand out. The next stage is scripting: how to scripting: how to scripting: how to use AI to write use AI to write use AI to write powerful scripts, powerful scripts, powerful scripts, create hooks, create hooks, create hooks, test different ideas, test different ideas, test different ideas, as well as record, edit, as well as record, edit, as well as record, edit, and repurpose. and repurpose. Repurposing— Repurposing— for example, how to for example, how to make additional make additional clips from a long video or clips from a long video or clips from a long video or systematically systematically systematically cut it up, and, of course cut it up, and, of course , publishing, , publishing, , publishing, writing captions, and writing captions, and writing captions, and so on—is very so on—is very so on—is very tiring. Finally, tiring. Finally, tiring. Finally, here are the tools here are the tools here are the tools we will cover we will cover we will cover throughout the throughout the throughout the workshop; we will workshop; we will workshop; we will talk about them like this: talk about them like this: talk about them like this: "for this step "for this step "for this step we will use this we will use this we will use this tool, and this is how tool, and this is how tool, and this is how we do it." But to we do it." But to we do it." But to give you an early give you an early give you an early overview, we've listed it all here overview, we've listed it all here overview, we've listed it all here .

. Yes, the first stage Yes, the first stage we always we always we always go through is ideas. go through is ideas. go through is ideas. How do you come up with How do you come up with How do you come up with a concept? Um, how do you a concept? Um, how do you a concept? Um, how do you know which know which know which audience to create audience to create audience to create content for? So, there are two content for? So, there are two content for? So, there are two main parts that main parts that main parts that we approach we approach we approach ideas with. The first is to ideas with. The first is to ideas with. The first is to create your own create your own create your own reference database. The reference database. The reference database. The Reference Database is Reference Database is Reference Database is essentially a one-stop shop for essentially a one-stop shop for essentially a one-stop shop for all your favorite all your favorite all your favorite links, questions links, questions links, questions you're thinking about, and you're thinking about, and you're thinking about, and anything that anything that anything that inspires you. This can come inspires you. This can come inspires you. This can come in many different in many different in many different forms. My base is forms. My base is forms. My base is a colorful website a colorful website a colorful website where I add every where I add every where I add every video or every video or every video or every Pinterest picture I Pinterest picture I Pinterest picture I save. But it save. But it save. But it could also be could also be could also be Notes, Obsidian or Notion. Notes, Obsidian or Notion. Notes, Obsidian or Notion. We are adding the Swyx We are adding the Swyx We are adding the Swyx reference database strategy reference database strategy reference database strategy because this can also be because this can also be because this can also be found online and found online and found online and used to used to used to create your own create your own create your own database. In addition to database. In addition to database. In addition to having a single place for having a single place for having a single place for references, references, references, your agent needs this so your agent needs this so your agent needs this so they can take this data they can take this data they can take this data and understand what and understand what and understand what creative style you are creative style you are creative style you are looking for. We also looking for. We also looking for. We also want to understand how to want to understand how to want to understand how to build things?

build things? build things? For example, who do For example, who do For example, who do we want to create for? we want to create for? we want to create for? And for this, we really And for this, we really And for this, we really like to create our like to create our like to create our own tools. own tools. own tools. For myself, for example, I For myself, for example, I For myself, for example, I created a created a created a research research research tool for YouTube. I tool for YouTube. I tool for YouTube. I thought, okay, I'm thought, okay, I'm thought, okay, I'm new to YouTube. How do new to YouTube. How do new to YouTube. How do I understand I understand I understand titles and titles and titles and thumbnails? This is extremely thumbnails? This is extremely thumbnails? This is extremely important, because 50% of important, because 50% of important, because 50% of a video's success on YouTube a video's success on YouTube a video's success on YouTube depends on its depends on its depends on its design. And I didn't design. And I didn't design. And I didn't know where to start. know where to start. So I used that So I used that same query to same query to same query to create a tool create a tool create a tool that allows me that allows me that allows me to pull thousands of to pull thousands of to pull thousands of videos from my favorite videos from my favorite videos from my favorite creators, see them in creators, see them in creators, see them in one place, and also one place, and also one place, and also generate new generate new generate new thumbnail ideas based on my thumbnail ideas based on my thumbnail ideas based on my favorites, you can favorites, you can favorites, you can see the screenshot. see the screenshot. see the screenshot. Also, I developed this Also, I developed this Also, I developed this tool thinking: tool thinking: tool thinking: YouTube is about checking YouTube is about checking YouTube is about checking whether the whether the whether the title and thumbnail stand out from title and thumbnail stand out from title and thumbnail stand out from other videos on the other videos on the other videos on the main page. main page. So does it stand out So does it stand out on the main on the main on the main page? I created page? I created page? I created this simulator, where the this simulator, where the YouTube homepage is simulated on the right , and I can explore , and I can explore , and I can explore how to make my idea how to make my idea how to make my idea visible before I even visible before I even visible before I even start working. I start working. I start working. I think one of the think one of the think one of the best benefits of best benefits of best benefits of agents is the agents is the agents is the ability ability ability to create your own to create your own to create your own tools to tools to tools to understand how to understand how to understand how to build things before build things before build things before you start you start you start building them. And it was building them. And it was building them. And it was just a way for just a way for just a way for me to understand the YouTube me to understand the YouTube system, the system, the system, the YouTube ecosystem, without going

YouTube ecosystem, without going YouTube ecosystem, without going through all the hoops of through all the hoops of through all the hoops of video-making hell and, video-making hell and, video-making hell and, you know, all that you know, all that you know, all that work. work. And I think, adding And I think, adding to what to what to what Koda just mentioned, this is something that Koda just mentioned, this is something that Koda just mentioned, this is something that is hugely is hugely is hugely underrated, underrated, underrated, whether whether whether you're creating a video or an you're creating a video or an you're creating a video or an article: how article: how article: how important your important your important your headline and the headline and the headline and the image that goes with it are. image that goes with it are. image that goes with it are. It's the first thing It's the first thing It's the first thing people see. This will determine people see. This will determine people see. This will determine whether people will whether people will whether people will actually read or actually read or actually read or watch what you watch what you watch what you create. And often, I create. And often, I create. And often, I think, it's common: you think, it's common: you think, it's common: you create content and create content and create content and spend maybe 5 spend maybe 5 spend maybe 5 seconds or a few seconds or a few seconds or a few minutes thinking about the minutes thinking about the minutes thinking about the headline, when headline, when headline, when in reality you should be in reality you should be in reality you should be spending 50% of spending 50% of your time on it. And that will your time on it. And that will your time on it. And that will make, I think make, I think make, I think we both know from experience and from we both know from experience and from we both know from experience and from stories in this stories in this stories in this industry, a industry, a industry, a huge difference in whether huge difference in whether huge difference in whether you get 500 you get 500 you get 500 views or 5 views or 5 views or 5 million. As for million. As for million. As for the notes in the swipe the notes in the swipe file, my swipe file, my swipe file is nowhere near as file is nowhere near as file is nowhere near as nice, but it can nice, but it can nice, but it can be as simple as my be as simple as my be as simple as my version: whenever I version: whenever I version: whenever I see something on Twitter that see something on Twitter that see something on Twitter that I like, I I like, I I like, I just paste just paste just paste the link to the the link to the the link to the page in Notion, and that's something page in Notion, and that's something page in Notion, and that's something my ChatGPT my ChatGPT my ChatGPT can always can always can always refer to as an refer to as an refer to as an example: "Here's my example: "Here's my example: "Here's my taste." This is what I taste." This is what I taste." This is what I consider quality consider quality consider quality content. And yes, Swyx content. And yes, Swyx content. And yes, Swyx also has a great article also has a great article that describes how to that describes how to that describes how to think about a "swipe think about a "swipe file" and how you can file" and how you can file" and how you can create one yourself, create one yourself, create one yourself, even just as a even just as a even just as a good base for yourself.

good base for yourself. good base for yourself. So every now and then, So every now and then, So every now and then, maybe once a year, maybe once a year, maybe once a year, you look at it and you look at it and you look at it and remember, "Oh yeah, this remember, "Oh yeah, this remember, "Oh yeah, this exists." I would love to exists." I would love to exists." I would love to do this, it inspires do this, it inspires do this, it inspires me and helps with me and helps with me and helps with new ideas. The new ideas. The swipe file strategy is a big file strategy is a big file strategy is a big plus because I plus because I plus because I think agents think agents think agents understand best understand best understand best what you want from what you want from what you want from references. Text references. Text references. Text can rarely can rarely can rarely match the match the match the impact of a impact of a reference example. reference example. reference example. That's right. Next That's right. Next is how you create a is how you create a is how you create a script. So I think there script. So I think there script. So I think there are two ways to are two ways to are two ways to do this. Yes, yes, I do this. Yes, yes, I do this. Yes, yes, I love Whisper flow. And I love Whisper flow. And I love Whisper flow. And I always just always just always just voice the concept. voice the concept. voice the concept. For example, if I'm For example, if I'm For example, if I'm trying to create trying to create trying to create technical content, I technical content, I technical content, I think one of the think one of the think one of the most important things most important things most important things you have to you have to you have to remember is: when you're remember is: when you're remember is: when you're creating content, you creating content, you creating content, you always want it to always want it to always want it to feel feel feel educational, right? educational, right? educational, right? It should never It should never It should never feel like feel like feel like marketing. You guys have marketing. You guys have marketing. You guys have probably heard this a probably heard this a probably heard this a million times. But I million times. But I million times. But I think that's part of it think that's part of it think that's part of it . Here is one very . Here is one very . Here is one very useful method that useful method that useful method that I like. I I like. I I like. I feel like when I feel like when I feel like when I just start just start just start writing, it sounds writing, it sounds writing, it sounds too too too promotional, and I end up promotional, and I end up promotional, and I end up using phrases I've using phrases I've written a million times before. Instead, written a million times before. Instead, if I say it out if I say it out if I say it out loud, as if I'm loud, as if I'm loud, as if I'm teaching someone: here's the concept teaching someone: here's the concept , and here's why it's , and here's why it's , and here's why it's important. And then important. And then important. And then you can actually you can actually you can actually package all of this, package all of this, package all of this, for example, in ChatGPT. Or, for example, in ChatGPT. Or, for example, in ChatGPT. Or, of course, voice of course, voice of course, voice mode—it's just a miracle mode—it's just a miracle . Let artificial . Let artificial . Let artificial intelligence question intelligence question intelligence question you and reveal in more detail you and reveal in more detail you and reveal in more detail the moments where the moments where the moments where something is not entirely something is not entirely something is not entirely clear. How can I, clear. How can I, clear. How can I, you know, understand this you know, understand this you know, understand this better? Or: I'm not better? Or: I'm not better? Or: I'm not entirely sure how entirely sure how entirely sure how this is related.

this is related. this is related. Maybe it's worth Maybe it's worth Maybe it's worth removing it altogether. So removing it altogether. So removing it altogether. So this is extremely, this is extremely, this is extremely, extremely helpful. extremely helpful. extremely helpful. And here is an example of And here is an example of And here is an example of a prompt on how to a prompt on how to a prompt on how to use use use Coda's voice mode. Coda's voice mode. Coda's voice mode. Say, "I'm writing a Say, "I'm writing a Say, "I'm writing a video about this idea." " video about this idea." " Interview me Interview me Interview me on this topic." on this topic." on this topic." There are two key points There are two key points . Always concise . Always concise . Always concise and clear. The two "I's" in and clear. The two "I's" in and clear. The two "I's" in content creation ( content creation ( brevity and brevity and brevity and clarity). And in a similar clarity). And in a similar clarity). And in a similar way, I think way, I think way, I think Cova mentioned this, but it's Cova mentioned this, but it's Cova mentioned this, but it's not just about not just about not just about looking at all looking at all looking at all these links, at these links, at these links, at other creators, at what's being other creators, at what's being other creators, at what's being said on Twitter. You said on Twitter. You said on Twitter. You should always look for what should always look for what should always look for what stands out from the stands out from the stands out from the average. average. average. For example, now For example, now For example, now Alexander Wang can Alexander Wang can Alexander Wang can tweet anything and it tweet anything and it will probably go will probably go will probably go viral, even if the viral, even if the viral, even if the tweet is completely tweet is completely tweet is completely meaningless. So it's meaningless. So it's meaningless. So it's always worth always worth always worth evaluating evaluating evaluating engagement relative to engagement relative to engagement relative to other engagement. other engagement. other engagement. Always compare: how does Always compare: how does Always compare: how does this post of mine this post of mine this post of mine look compared to look compared to look compared to my other posts? my other posts? my other posts? Historically, how does this Historically, how does this Historically, how does this post about engineering post about engineering post about engineering compare to compare to compare to other posts on the other posts on the other posts on the same topic? This is a great same topic? This is a great same topic? This is a great thing that can be thing that can be thing that can be implemented through implemented through automation. I automation. I think dots are a think dots are a great way to great way to keep keep keep track of what's track of what's track of what's going on. Here's a going on. Here's a going on. Here's a very good prompt very good prompt very good prompt that I like to that I like to that I like to use. And use. And use. And I think it's similar to I think it's similar to I think it's similar to this, in the same spirit.

this, in the same spirit. this, in the same spirit. This is also a great request This is also a great request This is also a great request because we love because we love because we love to build skills, there are to build skills, there are to build skills, there are so many skills in so many skills in so many skills in our our our ChatGPT setup, and it's a cool ChatGPT setup, and it's a cool ChatGPT setup, and it's a cool way to help way to help way to help yourself polish your yourself polish your yourself polish your script during the script during the script during the writing phase. Yes, it's writing phase. Yes, it's writing phase. Yes, it's quite simple. quite simple. quite simple. Once you can “ Once you can “ capture” your voice capture” your voice capture” your voice as a scriptwriting skill as a scriptwriting skill as a scriptwriting skill —and ideally, —and ideally, —and ideally, you already have some you already have some you already have some ready-made materials to ready-made materials to ready-made materials to guide you— guide you— guide you— You say to yourself, "Okay, this is how You say to yourself, "Okay, this is how You say to yourself, "Okay, this is how I want I want I want to sound." And now you to sound." And now you to sound." And now you are building your are building your are building your scriptwriting skill, scriptwriting skill, scriptwriting skill, as you saw earlier. I as you saw earlier. I as you saw earlier. I personally always personally always personally always create three create three create three scenario options just to scenario options just to scenario options just to assess the situation. assess the situation. assess the situation. If you want to If you want to If you want to expand on this request, expand on this request, expand on this request, you can also add: " you can also add: " Oh, can you evaluate Oh, can you evaluate Oh, can you evaluate these three scenarios in these three scenarios in these three scenarios in light of what exactly light of what exactly light of what exactly I want to optimize?" I want to optimize?" I want to optimize?" For example, to evaluate them For example, to evaluate them , well, I don't know. , well, I don't know. , well, I don't know. Give ratings, Give ratings, Give ratings, say, 50% for say, 50% for say, 50% for engagement, 50% for engagement, 50% for engagement, 50% for reach, you get reach, you get reach, you get the idea. And beyond the idea. And beyond the idea. And beyond writing the script, the writing the script, the writing the script, the next step is next step is to think: "How do to think: "How do to think: "How do I turn this into something I turn this into something I turn this into something that can be filmed?"

that can be filmed?" Personally, I like to Personally, I like to use use use many different types of many different types of many different types of shots. Especially in shots. Especially in shots. Especially in short formats, it is short formats, it is short formats, it is important to constantly important to constantly important to constantly keep the audience keep the audience keep the audience engaged. So the list of engaged. So the list of engaged. So the list of shots is something that shots is something that shots is something that helps me a lot. I helps me a lot. I helps me a lot. I create a create a create a shot list based on shot list based on shot list based on my script. And it my script. And it my script. And it looks like this: oh. looks like this: oh. looks like this: oh. Basically, I do a Basically, I do a Basically, I do a first pass where first pass where first pass where I annotate the finished I annotate the finished I annotate the finished script, adding script, adding script, adding keyframes, keyframes, keyframes, cutscenes, cutscenes, cutscenes, screen recording, or graphics. And screen recording, or graphics. And screen recording, or graphics. And I also have a second I also have a second I also have a second aisle that you aisle that you aisle that you can see on...I can see on...I can see on...I see people see people see people taking pictures. taking pictures. taking pictures. Will you be Will you be Will you be teaching this teaching this teaching this presentation online? presentation online? presentation online? Yes, it is recorded. Yes, it is recorded. Yes, it is recorded. Yes, you will get Yes, you will get Yes, you will get access. And it's all on the access. And it's all on the access. And it's all on the blog. blog. blog. Yes. Yes. Er, that's right. We have already Er, that's right. We have already published a blog. published a blog. published a blog. So it's all on the blog. So it's all on the blog. So it's all on the blog. But take pictures But take pictures But take pictures if you want. So, the if you want. So, the if you want. So, the second pass also second pass also second pass also creates a checklist creates a checklist creates a checklist at the very end at the very end . So not . So not . So not only do you see in the only do you see in the only do you see in the annotated script annotated script what goes where so you can what goes where so you can what goes where so you can understand, “Okay, this is understand, “Okay, this is understand, “Okay, this is the voiceover, this is the shot,” but the voiceover, this is the shot,” but the voiceover, this is the shot,” but you also have a list you also have a list you also have a list for filming; you for filming; you for filming; you just say, " just say, " Okay, done, done, Okay, done, done, Okay, done, done, done, I'll take all these done, I'll take all these done, I'll take all these shots."

shots." And a very, very useful And a very, very useful tool that I tool that I tool that I used for used for used for searching, especially searching, especially searching, especially screen recordings. And screen recordings. And screen recordings. And many of us, many of us, many of us, especially when we especially when we especially when we create content create content create content for developers, for developers, for developers, want to show want to show want to show demos. One app demos. One app demos. One app that I really that I really that I really like is Coast, like is Coast, like is Coast, it integrates with the it integrates with the it integrates with the Codex CLI, and it basically Codex CLI, and it basically Codex CLI, and it basically records your computer all the time records your computer all the time records your computer all the time , which is pretty , which is pretty , which is pretty crazy, but it crazy, but it crazy, but it can find—and it's all can find—and it's all can find—and it's all local—the exact local—the exact local—the exact moment when you moment when you moment when you created a particular created a particular demo. I like to demo. I like to demo. I like to use this use this use this as a guide to as a guide to as a guide to find the right find the right find the right parts among my parts among my parts among my favorite favorite demos and then demos and then demos and then rewrite them. rewrite them. And I think in the same And I think in the same vein, another vein, another vein, another great tool great tool is CleanShot. I is CleanShot. I is CleanShot. I think think think Screen Studio is an analogue, but I like Screen Studio is an analogue, but I like Screen Studio is an analogue, but I like CleanShot because it's very CleanShot because it's very CleanShot because it's very simple: you add it to the simple: you add it to the simple: you add it to the system, easily system, easily system, easily record the screen or record the screen or record the screen or take screenshots, and take screenshots, and take screenshots, and it's also great it's also great it's also great for annotations. Often, for annotations. Often, for annotations. Often, as you might have seen, as you might have seen, as you might have seen, people add a people add a people add a blur effect, such as blur effect, such as blur effect, such as blurring an blurring an blurring an email in a email in a email in a demo, or outlining demo, or outlining demo, or outlining something, creating something, creating something, creating arrows, or adding arrows, or adding arrows, or adding text. It's so easy text. It's so easy text. It's so easy to do instantly and to do instantly and to do instantly and then just then just then just save. No need save. No need save. No need to open DaVinci or to open DaVinci or to open DaVinci or another editor. This is a another editor. This is a another editor. This is a great way to great way to great way to record demos or record demos or programming tutorials, and it's

programming tutorials, and it's very convenient. And, very convenient. And, very convenient. And, it seems, the last one...Oh, it seems, the last one...Oh, it seems, the last one...Oh, he thinks so too. Oh, he thinks so too. Oh, he thinks so too. Oh, okay, I understand. okay, I understand. okay, I understand. I think the last slide I think the last slide ... another note ... another note ... another note on editing—it's on editing—it's on editing—it's again again again organizing all the organizing all the organizing all the footage footage footage until we until we until we have A-roll, right? It's have A-roll, right? It's have A-roll, right? It's just you just you just you talking, or what's actually talking, or what's actually talking, or what's actually happening happening happening on the screen. B-roll is on the screen. B-roll is on the screen. B-roll is side shots, side shots, side shots, screenshots, screenshots, screenshots, screen recordings, etc. It's really screen recordings, etc. It's really screen recordings, etc. It's really helpful to have everything helpful to have everything helpful to have everything organized and not organized and not organized and not just like " just like " just like " screen recording 09436" on your screen recording 09436" on your screen recording 09436" on your laptop. You just need to laptop. You just need to laptop. You just need to organize everything, and organize everything, and organize everything, and ChatGPT will do a great job ChatGPT will do a great job ChatGPT will do a great job of it in of it in of it in no time. In addition, it no time. In addition, it no time. In addition, it helps very well helps very well helps very well with adding with adding with adding media files. So, media files. So, media files. So, when everything when everything when everything is organized, is organized, is organized, named, and in a named, and in a named, and in a folder, any folder, any folder, any editor you editor you editor you use (and use (and use (and that ChatGPT can handle that ChatGPT can handle that ChatGPT can handle ) ) ) will link and connect will link and connect will link and connect the media very well. the media very well. the media very well. Yes, it is impossible Yes, it is impossible Yes, it is impossible to overestimate to overestimate to overestimate how important it is how important it is how important it is to organize your to organize your to organize your resources. This list resources. This list resources. This list covers almost every covers almost every covers almost every type of resource type of resource type of resource you'll need, you'll need, you'll need, even for the most even for the most even for the most extensive video extensive video extensive video you can you can you can create.

create. create. You usually don't need that You usually don't need that You usually don't need that much, but it's good to much, but it's good to much, but it's good to have it as a reference just in have it as a reference just in have it as a reference just in case. case. case. Personally, I find Personally, I find Personally, I find Astro extremely Astro extremely Astro extremely useful for working useful for working useful for working on a computer if on a computer if on a computer if you use, you use, you use, for example, Premiere. DaVinci is for example, Premiere. DaVinci is for example, Premiere. DaVinci is also very, very also very, very also very, very good, but I think good, but I think good, but I think Astro is probably Astro is probably Astro is probably the best for the best for the best for computer work and, yes, computer work and, yes, computer work and, yes, for Premiere. for Premiere. I'll add from myself: as I'll add from myself: as someone who someone who someone who has used DaVinci, has used DaVinci, has used DaVinci, Final Cut Pro, and Adobe Premiere, I Final Cut Pro, and Adobe Premiere, I Final Cut Pro, and Adobe Premiere, I love CapCut the most. love CapCut the most. love CapCut the most. it's an editor, but it it's an editor, but it it's an editor, but it has a desktop has a desktop has a desktop version, and it's just version, and it's just version, and it's just phenomenal. So the phenomenal. So the phenomenal. So the next thing that next thing that next thing that really helps is really helps is really helps is creating a creating a creating a design system. I think this is a design system. I think this is a design system. I think this is a case where, thanks to the case where, thanks to the case where, thanks to the incredible incredible incredible speed of the Soul Ultra Fast, you speed of the Soul Ultra Fast, you speed of the Soul Ultra Fast, you can spend can spend can spend a little more time on the a little more time on the a little more time on the design itself. So there are design itself. So there are design itself. So there are a few different a few different a few different ways to do this. ways to do this. ways to do this. First, Figma now has First, Figma now has First, Figma now has a lot of great a lot of great a lot of great plugins and plugins and plugins and extensions that are extensions that are extensions that are worth taking advantage of. worth taking advantage of. worth taking advantage of. Here is an example of a prompt Here is an example of a prompt Here is an example of a prompt where I want to where I want to where I want to visualize several visualize several visualize several different options. This different options. This different options. This helps us a lot in helps us a lot in helps us a lot in creating creating creating presentations. Also, presentations. Also, presentations. Also, I really I really I really like it when, like it when, like it when, thanks to quick thanks to quick thanks to quick conclusions and the conclusions and the conclusions and the luxury of free luxury of free luxury of free time, we ask ChatGPT time, we ask ChatGPT time, we ask ChatGPT to generate 10 different to generate 10 different to generate 10 different branding, branding, branding, logo, and logo, and logo, and overall style options for overall style options for overall style options for our videos. And then our videos. And then our videos. And then you can simply you can simply you can simply choose the option choose the option choose the option you like the you like the you like the most.

most. most. And for this you And for this you And for this you use your use your use your collection of references? collection of references? collection of references? Yes. Yes. Aha. So... Aha. So... Like Sarah did Like Sarah did Like Sarah did with the design system, with the design system, with the design system, since I already since I already since I already had a few had a few had a few videos out, I videos out, I videos out, I just wanted to say, just wanted to say, just wanted to say, "This is my style." You "This is my style." You "This is my style." You want to turn want to turn want to turn this into a system to make it this into a system to make it easier for agents to help easier for agents to help you with this work. you with this work. you with this work. So I simply gave So I simply gave So I simply gave my Codex prompt to my Codex prompt to my Codex prompt to study my study my study my last 50 last 50 last 50 Instagram videos and turn the Instagram videos and turn the Instagram videos and turn the repetitive repetitive repetitive visual style into a visual style into a visual style into a Figma document. So, Figma document. So, Figma document. So, similarly, I created similarly, I created similarly, I created my own my own my own design system based on design system based on design system based on my videos. my videos. Another point is how Another point is how we actually we actually we actually edit the video. These are the edit the video. These are the edit the video. These are the details of how details of how details of how to do all this without an to do all this without an to do all this without an editor. We are both editor. We are both editor. We are both very busy people, very busy people, very busy people, but despite this, we but despite this, we but despite this, we create a lot of create a lot of create a lot of content. I really content. I really content. I really like like like using using using tools tools tools like ChatGPT Codex because there like ChatGPT Codex because there are so are so many great APIs for all these video editors.

many great APIs for all these video editors. For example, HyperFrames from For example, HyperFrames from Hadrian is a really cool Hadrian is a really cool Hadrian is a really cool thing. It has an API. You thing. It has an API. You thing. It has an API. You can tell ChatGPT: " can tell ChatGPT: " Here is the Here is the Here is the documentation page, documentation page, documentation page, configure this API for me." configure this API for me." configure this API for me." Um, and he's great at Um, and he's great at Um, and he's great at doing all the doing all the doing all the hard work. In hard work. In hard work. In addition, it addition, it addition, it handles handles handles editing, editing, editing, rendering, and rendering, and rendering, and viewing very well. So, I viewing very well. So, I viewing very well. So, I just give him a bunch of just give him a bunch of just give him a bunch of raw raw raw material. I say, “Hey, material. I say, “Hey, material. I say, “Hey, stitch these three angles stitch these three angles stitch these three angles together. I need a together. I need a together. I need a text. Here are some text. Here are some text. Here are some reference videos. " reference videos. " reference videos. " Edit this." And Edit this." And Edit this." And then I give him then I give him then I give him some feedback. I think there's some feedback. I think there's some feedback. I think there's something else...Hyperframes and HeyGen are something else...Hyperframes and HeyGen are something else...Hyperframes and HeyGen are also very good for also very good for also very good for this. Their main this. Their main this. Their main specialization is specialization is creating your creating your creating your avatars. So, if avatars. So, if avatars. So, if you want to record a you want to record a you want to record a video... I usually don't video... I usually don't video... I usually don't like to record the entire like to record the entire like to record the entire video with an AI video with an AI avatar, but sometimes, avatar, but sometimes, avatar, but sometimes, let's say I let's say I let's say I make a mistake, I make a mistake, I make a mistake, I call the wrong call the wrong call the wrong number of tokens per number of tokens per number of tokens per second, and I need to second, and I need to second, and I need to fix it, then fix it, then fix it, then you can use you can use you can use the avatar for half a second the avatar for half a second to fix it. to fix it. And I think that And I think that similarly—we'll similarly—we'll similarly—we'll come back to this in come back to this in come back to this in a bit—it's worth a bit—it's worth a bit—it's worth mentioning that Hyperframes and mentioning that Hyperframes and mentioning that Hyperframes and HeyGen are also really HeyGen are also really HeyGen are also really useful if you useful if you useful if you want to take a long want to take a long want to take a long video and chop it video and chop it video and chop it into a bunch of short ones. Um, into a bunch of short ones. Um, into a bunch of short ones. Um, it also really it also really it also really helps to do it all helps to do it all helps to do it all yourself, to be honest yourself, to be honest yourself, to be honest . And you . And you . And you can...we'll also can...we'll also can...we'll also tell you how ChatGPT tell you how ChatGPT tell you how ChatGPT can upload, can upload, can upload, schedule, and write schedule, and write schedule, and write signatures. So, you have signatures. So, you have signatures. So, you have complete control over the complete control over the complete control over the process from start to process from start to process from start to finish.

finish. finish. As for As for As for video editors, there are video editors, there are video editors, there are a lot of them now. a lot of them now. a lot of them now. There is CapCut, Premiere, Final Cut, Resolve, There is CapCut, Premiere, Final Cut, Resolve, There is CapCut, Premiere, Final Cut, Resolve, etc. I believe etc. I believe etc. I believe the situation with Hyperframes is the situation with Hyperframes is the situation with Hyperframes is this: you get this: you get this: you get videos that are already videos that are already videos that are already pre- pre- pre- rendered. So rendered. So rendered. So if you want to make if you want to make if you want to make edits, at least in edits, at least in edits, at least in my experience, you my experience, you my experience, you need to submit a need to submit a need to submit a new request and new request and new request and the system the system the system will rerender and will rerender and will rerender and create a new file. create a new file. create a new file. If you need If you need If you need something more something more something more detailed, where you detailed, where you detailed, where you want to see all the want to see all the want to see all the layers, clips, layers, clips, layers, clips, titles, music, titles, music, titles, music, etc., you need to etc., you need to etc., you need to use, use, use, you know, a you know, a you know, a video editor. Um, Astra is video editor. Um, Astra is video editor. Um, Astra is very well suited very well suited very well suited for use on a for use on a for use on a computer in Premiere. computer in Premiere. computer in Premiere. I think that's what I think that's what I think that's what we're working on right now. we're working on right now. we're working on right now. So, if you are So, if you are So, if you are doing any doing any doing any tasks tasks tasks using our using our using our models in Premiere, I would be models in Premiere, I would be models in Premiere, I would be happy to hear happy to hear happy to hear about it. Um, I think about it. Um, I think about it. Um, I think Final Cut is much better Final Cut is much better because it has a very because it has a very because it has a very good MCP, and, yes, ultra good MCP, and, yes, ultra good MCP, and, yes, ultra fast is extremely fast is extremely fast is extremely efficient with Final Cut, efficient with Final Cut, efficient with Final Cut, so that's all my so that's all my so that's all my notes on that for now. notes on that for now. Okay, um, and again Okay, um, and again regarding Hyperframes, this is an regarding Hyperframes, this is an regarding Hyperframes, this is an example of how you example of how you example of how you just give a request, just give a request, just give a request, for example, here is for example, here is for example, here is the documentation on the documentation on the documentation on setting up Hyperframes.

setting up Hyperframes. setting up Hyperframes. You can You can You can use a bunch of use a bunch of use a bunch of different tools. different tools. different tools. This is just one example of one This is just one example of one This is just one example of one we we we like to like to like to use. Um, use. Um, use. Um, Hyperframes by Hagen, and you Hyperframes by Hagen, and you Hyperframes by Hagen, and you can just can just describe the edit describe the edit you want as clearly as possible and it will you want as clearly as possible and it will you want as clearly as possible and it will do all the captions do all the captions do all the captions and text animations, and text animations, and text animations, you can give it you can give it you can give it brand brand brand recommendations from Figma and recommendations from Figma and recommendations from Figma and it will do everything for it will do everything for it will do everything for you. Yes. With you. Yes. With you. Yes. With minimal minimal minimal prompts. Have prompts. Have you ever used Hyperframes you ever used Hyperframes and decided: okay, this is a and decided: okay, this is a and decided: okay, this is a finished video. I don't finished video. I don't finished video. I don't need to need to need to do anything more with him. do anything more with him. do anything more with him. I don't need it. I don't need it. I don't need it. Yes. Yes, yes. That's Yes. Yes, yes. That's Yes. Yes, yes. That's all. On the first all. On the first all. On the first try. Um, yeah, on try. Um, yeah, on try. Um, yeah, on the other hand, if you the other hand, if you the other hand, if you want to be more want to be more want to be more detailed in your detailed in your detailed in your editing, I always editing, I always editing, I always like to create like to create like to create my own editing tools my own editing tools because I prefer to have because I prefer to have control over every control over every control over every part of the story, because part of the story, because part of the story, because I'm a little...Yeah. I am She is I'm a little...Yeah. I am She is I'm a little...Yeah. I am She is creative. She is creative. She is creative. She is creative. creative. creative. Yes. Um, for example, I Yes. Um, for example, I Yes. Um, for example, I made this music made this music made this music panel, it's a little panel, it's a little panel, it's a little tab with nine tab with nine tab with nine buttons on the bottom left buttons on the bottom left buttons on the bottom left , and it's basically a , and it's basically a , and it's basically a sound set. So sound set. So sound set. So whistles, clicks, whistles, clicks, whistles, clicks, shutter sounds I can shutter sounds I can shutter sounds I can just press and just press and just press and it automatically it automatically it automatically inserts them into a specific inserts them into a specific inserts them into a specific track. And so I track. And so I track. And so I can either can either can either use use use the computer and say, the computer and say, the computer and say, okay, this is my soundbar okay, this is my soundbar okay, this is my soundbar , work at the , work at the , work at the computer and just computer and just computer and just click on my click on my click on my panel, adding panel, adding panel, adding sound effects exactly how sound effects exactly how sound effects exactly how I want, and I I want, and I I want, and I can easily can easily can easily go back and just go back and just go back and just click on it myself. Otherwise click on it myself. Otherwise click on it myself. Otherwise , you would probably have to , you would probably have to drag the audio onto the drag the audio onto the timeline and so on timeline and so on timeline and so on . That's why I love . That's why I love . That's why I love creating creating creating tools to tools to tools to make work easier, and make work easier, and make work easier, and it's incredibly it's incredibly it's incredibly easy to do. So I easy to do. So I easy to do. So I would recommend doing that.

would recommend doing that. would recommend doing that. And the ways that And the ways that And the ways that you can you can you can use sound— use sound— for example, when for example, when for example, when you have a transition, I you have a transition, I you have a transition, I think a whistle—is quite think a whistle—is quite think a whistle—is quite popular. The popular. The popular. The shutter click is a popular shutter click is a popular shutter click is a popular option. And when you option. And when you option. And when you want to insert want to insert want to insert an image or a an image or a an image or a screen recording, you add a screen recording, you add a screen recording, you add a click sound. Yes, these are the click sound. Yes, these are the click sound. Yes, these are the two most common. two most common. two most common. Yes. Yes, another Yes. Yes, another Yes. Yes, another editing trick that editing trick that editing trick that I really I really I really like to like to like to use is use is visual effects transformation. So the reason I So the reason I actually became actually became actually became popular and started popular and started popular and started doing creative work doing creative work doing creative work full-time a full-time a full-time a year ago was year ago was year ago was because I could because I could because I could make videos from my make videos from my make videos from my dorm room dorm room dorm room in graduate school, where there in graduate school, where there was really nothing. As you can see, the walls are was really nothing. As you can see, the walls are completely empty. And completely empty. And completely empty. And then transform them. then transform them. I added a I added a moving robot, a window, moving robot, a window, moving robot, a window, shelves, lamps, a shelves, lamps, a shelves, lamps, a fan, and a fan, and a spinning vinyl record. This was spinning vinyl record. This was at the very beginning. This at the very beginning. This at the very beginning. This was in the days of, well, was in the days of, well, was in the days of, well, let's say, let's say, let's say, generative fill generative fill generative fill in Photoshop. But now it's in Photoshop. But now it's in Photoshop. But now it's easy to do it through easy to do it through easy to do it through Image Gen in Image Gen in Image Gen in ChatGPT mobile, by simply saying, ChatGPT mobile, by simply saying, ChatGPT mobile, by simply saying, "I want to enhance the background, "I want to enhance the background, "I want to enhance the background, but leave myself but leave myself but leave myself completely unchanged." And completely unchanged." And completely unchanged." And then you just then you just then you just highlight the background. This is a highlight the background. This is a highlight the background. This is a very underrated very underrated very underrated method. Just one method. Just one method. Just one request will make your request will make your request will make your video much video much video much better, especially if better, especially if better, especially if you don't have a fancy you don't have a fancy you don't have a fancy studio.

studio. studio. By the way, how By the way, how By the way, how detailed did detailed did detailed did the requests have to be to add a the requests have to be to add a the requests have to be to add a robot or background? robot or background? Yes, with generative Yes, with generative fill, I simply fill, I simply fill, I simply selected the area I selected the area I selected the area I wanted to fill. wanted to fill. I drew a circle on top and I drew a circle on top and simply wrote: " simply wrote: " garlands". I wasn't garlands". I wasn't garlands". I wasn't too specific. I too specific. I too specific. I always got three always got three always got three options to choose from and options to choose from and options to choose from and chose the best one. chose the best one. chose the best one. Now everything works Now everything works Now everything works much better. It much better. It much better. It wasn't so good then. And wasn't so good then. And wasn't so good then. And yet I got yet I got yet I got this result. Yes. this result. Yes. Here are some more Here are some more examples of how examples of how examples of how to use AI to use AI to use AI to improve videos. to improve videos. to improve videos. Now, with the help of AI, Now, with the help of AI, Now, with the help of AI, you can create you can create you can create floating objects. I floating objects. I floating objects. I did this in several did this in several did this in several ways. ways. ways. I used I used I used the computer through Astra, the computer through Astra, the computer through Astra, just saying, "add just saying, "add just saying, "add flying objects." flying objects." flying objects." "Focus on this "Focus on this "Focus on this video." And then he video." And then he video." And then he simply opened After simply opened After simply opened After Effects. Generated Effects. Generated Effects. Generated models in Blender, models in Blender, models in Blender, exported them to GLB, exported them to GLB, exported them to GLB, brought them into After Effects, brought them into After Effects, brought them into After Effects, rotated them, and overlaid them on rotated them, and overlaid them on rotated them, and overlaid them on my video—all in my video—all in my video—all in one request. The second one request. The second is an older example is an older example is an older example that you just saw.

that you just saw. that you just saw. And the third one is, And the third one is, And the third one is, I wish it was a I wish it was a I wish it was a GIF, really cool GIF, really cool GIF, really cool animated titles. This animated titles. This animated titles. This happened because Image Gen took happened because Image Gen took happened because Image Gen took the text and turned the text and turned the text and turned it into collages and it into collages and it into collages and watercolors, assembling it watercolors, assembling it watercolors, assembling it all into a GIF. It looked all into a GIF. It looked all into a GIF. It looked very impressive. More very impressive. More very impressive. More tutorials on Covacut. tutorials on Covacut. OK. I'm just saying. OK. I'm just saying. And also, well, okay. I've And also, well, okay. I've And also, well, okay. I've mentioned this mentioned this mentioned this before, but a big before, but a big before, but a big part of filming is that part of filming is that sometimes you sometimes you sometimes you make mistakes. So, a make mistakes. So, a make mistakes. So, a great way to great way to great way to fix this—I fix this—I fix this—I still think avatars aren't still think avatars aren't still think avatars aren't good enough good enough good enough to do everything on their to do everything on their to do everything on their own; but it's own; but it's own; but it's fine if you fine if you fine if you said the wrong word, said the wrong word, said the wrong word, gave the wrong gave the wrong gave the wrong date, or said something date, or said something date, or said something short. Artificial short. Artificial short. Artificial intelligence is now very intelligence is now very intelligence is now very good at good at good at correcting just that correcting just that correcting just that small part that small part that small part that you can then you can then you can then just insert. And this just insert. And this just insert. And this saves a lot of time. saves a lot of time. And I think you And I think you can can can use use any tool for this. I'm any tool for this. I'm any tool for this. I'm just mentioning a just mentioning a just mentioning a tool that I tool that I tool that I use myself, but use myself, but use myself, but now it's now it's now it's so easy and so easy and so easy and simple to make tons of simple to make tons of simple to make tons of cuts from the videos cuts from the videos cuts from the videos you create. This is a you create. This is a you create. This is a great way great way great way to adapt content to adapt content to adapt content for YouTube Shorts, TikTok, or for YouTube Shorts, TikTok, or for YouTube Shorts, TikTok, or Instagram Reels. Usually, Instagram Reels. Usually, Instagram Reels. Usually, one long interview one long interview one long interview takes me about a takes me about a takes me about a month: preparation, month: preparation, month: preparation, filming, editing. There are a filming, editing. There are a filming, editing. There are a lot of great lot of great lot of great pieces out there, and I definitely pieces out there, and I definitely pieces out there, and I definitely want to make sure I want to make sure I want to make sure I can highlight the can highlight the can highlight the best of them and best of them and best of them and make them public. As make them public. As make them public. As part of this part of this part of this process, I think it's process, I think it's process, I think it's also very helpful to write also very helpful to write also very helpful to write signatures. It is very noticeable signatures. It is very noticeable when the signature when the signature when the signature is generated by artificial

is generated by artificial is generated by artificial intelligence. There are many intelligence. There are many intelligence. There are many things you can things you can things you can do to prevent your do to prevent your do to prevent your signature from sounding like it signature from sounding like it signature from sounding like it was created by artificial was created by artificial was created by artificial intelligence. The first is intelligence. The first is , of course, learning your , of course, learning your , of course, learning your own voice and own voice and own voice and brand. Second, the brand. Second, the so-called " swipe file" (a selection of swipe file" (a selection of swipe file" (a selection of examples) comes in very handy here. I always examples) comes in very handy here. I always examples) comes in very handy here. I always save a bunch of tweets save a bunch of tweets save a bunch of tweets that I really that I really that I really like — it's also a kind of like — it's also a kind of like — it's also a kind of "swipe file." "swipe file." When it comes to learning different When it comes to learning different formats, it's important to formats, it's important to formats, it's important to be able to distinguish between be able to distinguish between be able to distinguish between different voices. different voices. For example, my For example, my own voice versus own voice versus own voice versus my company's voice, my company's voice, my company's voice, etc. You always have to etc. You always have to etc. You always have to distinguish between different distinguish between different distinguish between different formats: whether it's a long formats: whether it's a long formats: whether it's a long interview, a technical interview, a technical interview, a technical demonstration, or a demonstration, or a demonstration, or a short conversation. And short conversation. And short conversation. And another useful thing that is another useful thing that is another useful thing that is not mentioned: I like to not mentioned: I like to not mentioned: I like to use the use the use the Wikipedia article Wikipedia article Wikipedia article on "signs of on "signs of on "signs of AI writing", I AI writing", I AI writing", I always insert it and always insert it and always insert it and ask: "don't do ask: "don't do ask: "don't do anything that is anything that is anything that is described here." And it described here." And it described here." And it actually actually actually works pretty well. works pretty well. The last thing I will say is, again, this is just again, this is just again, this is just one tool one tool one tool you can you can you can use. This is the use. This is the use. This is the tool tool tool I use.

I use. I use. In fact, it was Swyx that In fact, it was Swyx that In fact, it was Swyx that first suggested first suggested first suggested this to me. Um, but at the this to me. Um, but at the this to me. Um, but at the very end of the process, very end of the process, very end of the process, of course, you have to of course, you have to of course, you have to publish all of this. So publish all of this. So , you know, you have a video , you know, you have a video , there are six cuts; you , there are six cuts; you , there are six cuts; you want one want one want one cut to come out every cut to come out every cut to come out every Tuesday for the Tuesday for the Tuesday for the next six next six next six weeks, and I want to weeks, and I want to weeks, and I want to post it on post it on post it on five different channels, five different channels, five different channels, and I really don't want to and I really don't want to and I really don't want to write the captions and write the captions and write the captions and do it all do it all do it all myself. Um, again myself. Um, again myself. Um, again , this is a great , this is a great , this is a great example, because there are example, because there are example, because there are so many APIs for all so many APIs for all so many APIs for all these consumer these consumer these consumer products that you products that you products that you just say to ChatGPT, " just say to ChatGPT, " Take this Take this Take this documentation and do documentation and do documentation and do it for me, set it for me, set it for me, set everything up," and it everything up," and it everything up," and it sets everything up. Um, sets everything up. Um, sets everything up. Um, actually, that's how I actually, that's how I actually, that's how I publish most of publish most of publish most of my my my content—through Buffer. content—through Buffer. content—through Buffer. I say, “Hey, here’s a I say, “Hey, here’s a I say, “Hey, here’s a folder with all these folder with all these folder with all these posts. "Publish one every posts. "Publish one every posts. "Publish one every Tuesday, Tuesday, Tuesday, schedule it for all these schedule it for all these schedule it for all these platforms, figure out and do your platforms, figure out and do your platforms, figure out and do your own research on own research on own research on what time works best what time works best what time works best for each of them, um, and for each of them, um, and for each of them, um, and then write captions then write captions then write captions that I'll pre- that I'll pre- that I'll pre- approve." And that's how approve." And that's how approve." And that's how you get you get you get content for the week content for the week content for the week ahead. Um, yeah, and I ahead. Um, yeah, and I ahead. Um, yeah, and I guess it's very similar guess it's very similar guess it's very similar to what I just to what I just to what I just mentioned about mentioned about mentioned about having scripts...

having scripts... sorry, skills for sorry, skills for sorry, skills for TikTok versus Instagram and TikTok versus Instagram and TikTok versus Instagram and YouTube Shorts. Um, and then I YouTube Shorts. Um, and then I YouTube Shorts. Um, and then I say post every Wednesday say post every Wednesday say post every Wednesday . And first . And first . And first send signatures for send signatures for send signatures for approval. And this is approval. And this is approval. And this is also, um, well, yeah. also, um, well, yeah. Yes. Um, so with all of Yes. Um, so with all of our systems and our systems and our systems and processes, and we've processes, and we've processes, and we've been through a lot been through a lot been through a lot , um, we want , um, we want , um, we want to publish content to publish content to publish content every week and every week and every week and make sure it's make sure it's make sure it's quality. We also quality. We also quality. We also want to look want to look want to look back and understand: back and understand: back and understand: okay, how can we okay, how can we okay, how can we improve our improve our improve our process? And one of our process? And one of our process? And one of our favorite skills, this is favorite skills, this is favorite skills, this is definitely one of my definitely one of my definitely one of my favorites, is favorites, is favorites, is watching my watching my watching my process, watching process, watching process, watching my my my video-making process. video-making process. video-making process. Show me what I'm Show me what I'm Show me what I'm spending the most spending the most spending the most time on and suggest time on and suggest time on and suggest repetitive tasks repetitive tasks that I could that I could that I could turn into turn into turn into tools or tools or tools or automate. Um, I automate. Um, I automate. Um, I think as think as think as busy people, we often busy people, we often busy people, we often spend a lot of spend a lot of spend a lot of time creating and time creating and time creating and don't have a lot of time don't have a lot of time don't have a lot of time to look back, to look back, to look back, go through all go through all go through all our processes, and our processes, and our processes, and understand where the understand where the understand where the inefficiencies are. But inefficiencies are. But inefficiencies are. But really, if we really, if we really, if we want to want to want to build better build better build better systems over time, we can systems over time, we can systems over time, we can focus more focus more focus more on the creative aspect on the creative aspect on the creative aspect and the things that and the things that and the things that bring us bring us bring us the most joy.

the most joy. the most joy. So, this is what, you know So, this is what, you know , I would do every week. , I would do every week. , I would do every week. For example, I could For example, I could For example, I could determine that, say, determine that, say, determine that, say, you should probably you should probably you should probably update these skills in update these skills in update these skills in Premiere because they are no longer the Premiere because they are no longer the Premiere because they are no longer the most effective and so most effective and so most effective and so on. This is a very simple on. This is a very simple on. This is a very simple tip that tip that tip that will save you a lot of will save you a lot of will save you a lot of time and help you time and help you time and help you build better build better build better systems. systems. systems. So what are some examples of So what are some examples of So what are some examples of things that this revealed? things that this revealed? things that this revealed? Yes. Yes. Yes. Well, a few points Well, a few points . For example, it . For example, it . For example, it discovered that I kept two discovered that I kept two discovered that I kept two different lists for different lists for different lists for sorting things out in the morning sorting things out in the morning sorting things out in the morning . And it's like, "Oh, . And it's like, "Oh, . And it's like, "Oh, you're mostly you're mostly you're mostly checking out this checking out this checking out this space in ChatGPT, our space in ChatGPT, our space in ChatGPT, our new place for new place for new place for documents, slides, documents, slides, documents, slides, etc." I've already moved etc." I've already moved etc." I've already moved everything into one document, everything into one document, everything into one document, but it still but it still but it still outputs everything through a outputs everything through a outputs everything through a Slack thread that I Slack thread that I Slack thread that I never check." never check." never check." This is what this This is what this This is what this tool said: "Hey, I'm tool said: "Hey, I'm tool said: "Hey, I'm sending you all these sending you all these sending you all these reminders in this reminders in this reminders in this thread, but you thread, but you thread, but you never look at it." " never look at it." " So you're working on So you're working on So you're working on your videos your videos your videos the wrong way." the wrong way." the wrong way." It also revealed some It also revealed some It also revealed some very very very specialized specialized specialized things about MCP in Premiere and things about MCP in Premiere and things about MCP in Premiere and working with Premiere. It's working with Premiere. It's working with Premiere. It's like, "Oh, I'm constantly like, "Oh, I'm constantly like, "Oh, I'm constantly running these running these running these checks to checks to checks to see if the see if the videos are importing correctly."

videos are importing correctly." "Every time I "Every time I "Every time I open Premiere, this open Premiere, this open Premiere, this check takes up check takes up check takes up a lot of my time." " a lot of my time." " I don't need to I don't need to I don't need to do this check." do this check." do this check." And I'm like, "Okay, And I'm like, "Okay, And I'm like, "Okay, let's not do this let's not do this let's not do this check." And it became check." And it became check." And it became much faster. Yes, much faster. Yes, much faster. Yes, like this, we like this, we like this, we can can can review not only review not only review not only our processes and their our processes and their our processes and their effectiveness every month, but also effectiveness every month, but also effectiveness every month, but also our posts. And as our posts. And as our posts. And as Sarah said earlier, Sarah said earlier, Sarah said earlier, we can look at, we can look at, we can look at, "Okay, what posts on "Okay, what posts on "Okay, what posts on my account are my account are my account are performing best?" performing best?" performing best?" So I can learn from So I can learn from So I can learn from them and them and them and improve my improve my improve my content over time. And also content over time. And also content over time. And also update your update your update your skills. Okay. I think skills. Okay. I think skills. Okay. I think one meta-thing one meta-thing one meta-thing we want to emphasize is that we we want to emphasize is that we we want to emphasize is that we would be very would be very would be very disappointed if your disappointed if your disappointed if your takeaway from this takeaway from this takeaway from this workshop is, "Oh, I'm workshop is, "Oh, I'm workshop is, "Oh, I'm just going to go and create just going to go and create just going to go and create all this AI content all this AI content all this AI content that's actually that's actually that's actually junk." I junk." I junk." I think you have to think you have to think you have to think about it, think about it, think about it, learn it, and believe learn it, and believe learn it, and believe it, because in it, because in it, because in content creation, everything is very content creation, everything is very content creation, everything is very blurry, and I can't blurry, and I can't blurry, and I can't specifically say: " specifically say: " Do X, Y, Z, and your Do X, Y, Z, and your Do X, Y, Z, and your video will be very video will be very video will be very good." But I good." But I good." But I think the most think the most think the most important thing important thing important thing we both want to we both want to we both want to emphasize is that emphasize is that emphasize is that ultimately these ultimately these ultimately these tools are only needed to tools are only needed to automate automate routine tasks so that routine tasks so that routine tasks so that you can treat you can treat you can treat content creation content creation content creation as a craft and as a craft and as a craft and constantly learn and constantly learn and constantly learn and improve.

improve. I think without I think without these tools, it's these tools, it's these tools, it's very difficult to understand very difficult to understand —unless you —unless you —unless you spend a lot of spend a lot of spend a lot of time—whether what time—whether what time—whether what you're doing is working and whether you're doing is working and whether you're doing is working and whether you're on the right path you're on the right path you're on the right path to greater success. to greater success. to greater success. So when writing So when writing So when writing scripts or scripts or scripts or generating ideas, you generating ideas, you generating ideas, you should create should create should create several different versions. several different versions. several different versions. AI should help you AI should help you AI should help you create these different create these different create these different versions that you versions that you versions that you will eventually will eventually will eventually consider. It has to consider. It has to consider. It has to do do do tedious work, like tedious work, like adding adding adding subtitles or subtitles or subtitles or rotating objects, rotating objects, rotating objects, which usually which usually which usually takes hours. takes hours. takes hours. And you know you want to And you know you want to And you know you want to do it. You know do it. You know do it. You know you need you need you need rotating objects. rotating objects. rotating objects. Now you spend Now you spend Now you spend hours on this, while hours on this, while hours on this, while AI can do it for AI can do it for AI can do it for you. But ultimately it's you. But ultimately it's you. But ultimately it's your craft and your your craft and your your craft and your voice, and you always voice, and you always voice, and you always have to be in have to be in have to be in control or control or control or no one will watch your no one will watch your no one will watch your content. content. content. 100%. I think we've had 100%. I think we've had 100%. I think we've had a lot of a lot of a lot of philosophical questions philosophical questions philosophical questions about what about what about what creativity means now that creativity means now that creativity means now that AI can help us AI can help us AI can help us generate so generate so generate so many things? We've many things? We've many things? We've just shown you just shown you just shown you a lot of different a lot of different a lot of different tools, tools, tools, processes, and systems. processes, and systems. processes, and systems. But yes, the only purpose But yes, the only purpose But yes, the only purpose of this is to get closer of this is to get closer of this is to get closer to what we want to to what we want to to what we want to say and to our say and to our say and to our own voice. I own voice. I own voice. I believe our role believe our role believe our role now is to think about now is to think about now is to think about big ideas and big ideas and big ideas and use these use these use these tools to tools to tools to get closer to get closer to get closer to implementing them. And—it's implementing them. And—it's implementing them. And—it's improving our improving our improving our taste, you know, taste, you know, taste, you know, working with references working with references working with references and an archive of ideas. B is and an archive of ideas. B is and an archive of ideas. B is thinking about the big thinking about the big thinking about the big ideas we want to ideas we want to ideas we want to create, and C is create, and C is create, and C is using all the using all the using all the tools to tools to tools to create something create something create something bigger and better bigger and better bigger and better now that we have

now that we have now that we have better tools. A little better tools. A little better tools. A little about our favorite about our favorite about our favorite equipment. So we're equipment. So we're equipment. So we're just sharing what just sharing what just sharing what we use we use we use ourselves. Yes, a starter ourselves. Yes, a starter ourselves. Yes, a starter kit. Well, I wouldn't kit. Well, I wouldn't kit. Well, I wouldn't say my say my say my equipment is a equipment is a equipment is a starter kit. I won't starter kit. I won't starter kit. I won't lie. I lie. I lie. I use a Sony FX3. Uh, use a Sony FX3. Uh, use a Sony FX3. Uh, I use...well, I use...well, I use...well, that's a bit too much to that's a bit too much to that's a bit too much to begin with. begin with. begin with. Name the price. Name the price. Name the price. Okay, my camera is Okay, my camera is Okay, my camera is probably my most expensive probably my most expensive probably my most expensive purchase. It costs purchase. It costs purchase. It costs about 2.5 thousand for the about 2.5 thousand for the about 2.5 thousand for the body and another 2.5 body and another 2.5 body and another 2.5 thousand for the lens. This is thousand for the lens. This is thousand for the lens. This is truly my truly my truly my most expensive purchase. most expensive purchase. most expensive purchase. This is a cinematic This is a cinematic This is a cinematic camera, a kind of camera, a kind of camera, a kind of camera for creators, camera for creators, camera for creators, which is truly which is truly which is truly professional-grade. professional-grade. professional-grade. Like, it can be Like, it can be Like, it can be shown in shown in shown in cinemas. So that's a cinemas. So that's a cinemas. So that's a bit too much. But before bit too much. But before bit too much. But before that, I had the that, I had the that, I had the cheapest camera. It cheapest camera. It cheapest camera. It was a Canon EOS R50 for was a Canon EOS R50 for was a Canon EOS R50 for $300. But yes, I $300. But yes, I $300. But yes, I use a Sony FX3. I use a Sony FX3. I use a Sony FX3. I use a tripod. use a tripod. use a tripod. Peak Design has Peak Design has Peak Design has carbon fiber tripods, carbon fiber tripods, carbon fiber tripods, they are very good. they are very good. they are very good. They are very light and They are very light and They are very light and strong. Photodiox Gobo for strong. Photodiox Gobo for strong. Photodiox Gobo for creating effects such as the creating effects such as the warm warm warm window effect. And the mini microphone window effect. And the mini microphone window effect. And the mini microphone costs around $60 costs around $60 , and it provides , and it provides , and it provides great sound that great sound that great sound that can can even be used to even be used to communicate with communicate with communicate with agents in WhisperFlow. So it's agents in WhisperFlow. So it's agents in WhisperFlow. So it's very useful.

very useful. very useful. Yes, I think Rode and DJI Yes, I think Rode and DJI Yes, I think Rode and DJI mini are probably the mini are probably the mini are probably the industry standard. industry standard. industry standard. They are both quite They are both quite They are both quite cheap. Um, and I also cheap. Um, and I also cheap. Um, and I also think a good think a good think a good starter camera is the starter camera is the starter camera is the Sony ZV-1. I think it Sony ZV-1. I think it Sony ZV-1. I think it costs about costs about costs about $500, but it's a $500, but it's a $500, but it's a great investment. And great investment. And great investment. And I think I think I think most most YouTubers choose YouTubers choose YouTubers choose either it or the Canon Mark II. either it or the Canon Mark II. either it or the Canon Mark II. But it seems they don't But it seems they don't But it seems they don't sell it anymore, and everyone is sell it anymore, and everyone is sell it anymore, and everyone is switching to this switching to this switching to this model. And as almost the model. And as almost the model. And as almost the last slide, last slide, last slide, another creator that another creator that another creator that we both really we both really we both really respect, Matt respect, Matt respect, Matt Palmer, who used to Palmer, who used to Palmer, who used to work at Repl.it and is work at Repl.it and is work at Repl.it and is now at SpaceAct, makes some now at SpaceAct, makes some now at SpaceAct, makes some great home great home great home content, and he content, and he content, and he put out this put out this put out this really great really great really great resource that we resource that we resource that we reference often. Um reference often. Um , this is his starter , this is his starter , this is his starter kit, and that's all you kit, and that's all you kit, and that's all you can do with a can do with a can do with a home setup home setup . If you want to . If you want to . If you want to invest a little money invest a little money invest a little money or want to set up or want to set up or want to set up a studio for your a studio for your a studio for your company, this is a great, company, this is a great, company, this is a great, really great really great really great starter kit. starter kit. starter kit. Some of the things we Some of the things we Some of the things we just talked about are also just talked about are also just talked about are also mentioned here. And yes, mentioned here. And yes, mentioned here. And yes, thank you very much for thank you very much for thank you very much for listening to our listening to our listening to our conversation. Hmm, looks like conversation. Hmm, looks like conversation. Hmm, looks like we have we have we have some time left. So, some time left. So, some time left. So, we have about 20 we have about 20 we have about 20 minutes to minutes to minutes to answer your answer your answer your questions, and these are our questions, and these are our social media nicknames. Don't social media nicknames. Don't hesitate to contact us hesitate to contact us .

. . And if you need And if you need And if you need loans or plans, loans or plans, loans or plans, just send us a just send us a just send us a private private private message. message. message. Yes, and reviews. Yes, and reviews. Yes, and reviews. Especially since I am Especially since I am Especially since I am personally interested in personally interested in personally interested in using using using computers, so computers, so computers, so please let me please let me please let me know what you think. know what you think. know what you think. Question? Question? Question? So most of my So most of my So most of my stuff is probably stuff is probably stuff is probably in Notion. I think you in Notion. I think you in Notion. I think you can be quite can be quite can be quite disorganized there and disorganized there and disorganized there and still get everything done still get everything done . Hmm, I think my . Hmm, I think my . Hmm, I think my sample file exists in sample file exists in sample file exists in Notion. All my scripts Notion. All my scripts Notion. All my scripts are stored in Notion. are stored in Notion. are stored in Notion. All my scripts are in All my scripts are in All my scripts are in one place, as are all one place, as are all one place, as are all my previous my previous my previous work. So, work. So, work. So, I have the Notion connector I have the Notion connector I have the Notion connector for ChatGPT, and it's for ChatGPT, and it's for ChatGPT, and it's actually very actually very actually very simple, don't simple, don't simple, don't think too much about it. think too much about it. He will do everything for He will do everything for you. you. you. I do often I do often I do often overthink everything, but overthink everything, but overthink everything, but I agree that I agree that I agree that overthinking is not good. overthinking is not good. overthinking is not good. But I can But I can But I can share a little. I share a little. I share a little. I used to use Notion a lot used to use Notion a lot used to use Notion a lot . I recently . I recently . I recently switched to the switched to the switched to the ChatGPT space because it's much ChatGPT space because it's much ChatGPT space because it's much easier, no need to easier, no need to easier, no need to use the use the use the Notion connector, although Notion connector, although Notion connector, although I like the I like the I like the Notion design. So it's a kind of Notion design. So it's a kind of Notion design. So it's a kind of compromise. compromise. compromise. I try to have complete I try to have complete I try to have complete control over my control over my control over my workflow. workflow. workflow. I have one "skill" I have one "skill" I have one "skill" for everything for everything for everything related to working in related to working in related to working in Premiere. It's a collection of Premiere. It's a collection of Premiere. It's a collection of best practices best practices best practices that I update over time, that I update over time, that I update over time, eliminating eliminating eliminating inefficiencies—everything inefficiencies—everything from from from color correction to sound color correction to sound color correction to sound effects. I have a effects. I have a effects. I have a skill for skill for skill for creating subtitles, creating subtitles, creating subtitles, and all of that is grouped and all of that is grouped and all of that is grouped under the Premiere name as under the Premiere name as under the Premiere name as sub-skills. So sub-skills. So sub-skills. So every time I every time I every time I go to Premiere, go to Premiere, go to Premiere, it's like, "Oh, I it's like, "Oh, I it's like, "Oh, I see you're in the see you're in the see you're in the editing stage, the sound editing stage, the sound editing stage, the sound effects are ready, but effects are ready, but effects are ready, but the subtitles aren't there yet."

the subtitles aren't there yet." There is a list of There is a list of processes from 1 to 12. There processes from 1 to 12. There are skills for each step are skills for each step , and I am , and I am , and I am constantly updating them. constantly updating them. constantly updating them. I constantly I constantly I constantly review this, review this, review this, making sure everything is making sure everything is making sure everything is clear, because this clear, because this clear, because this skill is skill is skill is the most important to me. the most important to me. the most important to me. Maybe I should Maybe I should Maybe I should share this share this share this skill. Yes. skill. Yes. I think what I think what attracts me most about Dots is the attracts me most about Dots is the attracts me most about Dots is the automation. automation. For example, For example, the ability to constantly the ability to constantly the ability to constantly monitor Twitter or monitor Twitter or monitor Twitter or LinkedIn, identify LinkedIn, identify LinkedIn, identify content that is successful content that is successful content that is successful or trending topics, and or trending topics, and or trending topics, and constantly submit it constantly submit it constantly submit it for consideration. And secondly for consideration. And secondly , monitoring , monitoring , monitoring how effectively how effectively how effectively your content is performing. It would be your content is performing. It would be helpful if helpful if the tool constantly the tool constantly the tool constantly suggested, "Here's a suggested, "Here's a suggested, "Here's a comment comment comment worth responding to." " worth responding to." " This post is working This post is working This post is working extremely well." " extremely well." " You might want You might want You might want to know why this is to know why this is to know why this is so, and what you can so, and what you can so, and what you can learn from this learn from this learn from this example." “I think example." “I think example." “I think you should update you should update you should update your skills”—something along your skills”—something along your skills”—something along those lines.

those lines. those lines. Yes. This is really Yes. This is really Yes. This is really interesting to me. If interesting to me. If interesting to me. If any of you have any any of you have any any of you have any feedback on Dots, I'd feedback on Dots, I'd feedback on Dots, I'd love to hear it. Yes, love to hear it. Yes, love to hear it. Yes, the key difference between the key difference between the key difference between Dots and Space is that Dots and Space is that Dots and Space is that Dots is proactive. Dots is proactive. Instead of Instead of running running running scheduled tasks scheduled tasks , like " , like " check my check my check my content daily." Dots content daily." Dots content daily." Dots proactively proactively proactively reports, "Hey, this reports, "Hey, this reports, "Hey, this video is doing great video is doing great video is doing great , it's really , it's really , it's really popular." Or: "Oh, did popular." Or: "Oh, did popular." Or: "Oh, did you forget you forget you forget to post that to post that to post that video?" So, he is video?" So, he is video?" So, he is proactive. It proactive. It proactive. It reminds you of things not reminds you of things not reminds you of things not on a schedule, but as if " on a schedule, but as if " on the fly", and my on the fly", and my on the fly", and my favorite task favorite task favorite task for Dots is simply for Dots is simply for Dots is simply to notify you if there is to notify you if there is to notify you if there is something that needs something that needs something that needs immediate attention. And immediate attention. And immediate attention. And then I just don't then I just don't then I just don't look at anything else, look at anything else, look at anything else, just check my just check my just check my chat with Dots. This is chat with Dots. This is chat with Dots. This is literally my literally my literally my personal assistant. personal assistant. personal assistant. Space is a way Space is a way Space is a way to integrate with ChatGPT, to integrate with ChatGPT, to integrate with ChatGPT, all your all your all your discussion threads and discussion threads and discussion threads and tasks. So I tasks. So I tasks. So I moved away from Notion, moved away from Notion, moved away from Notion, although I still do although I still do although I still do some things there, mostly some things there, mostly some things there, mostly creative, simply because creative, simply because creative, simply because it is very easy it is very easy it is very easy to interact with the chat. You to interact with the chat. You to interact with the chat. You can create can create can create sub-branches, quickly sub-branches, quickly sub-branches, quickly update Space, and it's very update Space, and it's very update Space, and it's very easy to tell your easy to tell your easy to tell your agents, "This is my agents, "This is my agents, "This is my only tool, only tool, only tool, update these pages," update these pages," update these pages," and everything will be in one and everything will be in one and everything will be in one place.

place. I think it helps me a lot to I think it helps me a lot to fully fully fully configure the Twitter API and configure the Twitter API and configure the Twitter API and connect it to connect it to connect it to ChatGPT, so that ChatGPT, so that ChatGPT, so that data can be easily data can be easily data can be easily retrieved. This is retrieved. This is retrieved. This is actually very actually very actually very useful. useful. The most important thing, in my The most important thing, in my opinion, is not so much opinion, is not so much opinion, is not so much the script of the video as the the script of the video as the the script of the video as the captions to it. captions to it. The captions The captions I had before and now I had before and now are heaven and earth, because are heaven and earth, because are heaven and earth, because now he says, " now he says, " Okay, that hook Okay, that hook Okay, that hook doesn't work for an doesn't work for an doesn't work for an interview, let's interview, let's interview, let's try other styles try other styles ," and tells me what ," and tells me what ," and tells me what worked well and worked well and worked well and what didn't. I think a good what didn't. I think a good what didn't. I think a good way to compare way to compare way to compare metrics is to take a metrics is to take a metrics is to take a longer video, cut longer video, cut longer video, cut it into several parts it into several parts it into several parts and test different and test different and test different caption options, and caption options, and caption options, and then use the API then use the API then use the API to compare to compare to compare engagement, engagement, engagement, as long as the core as long as the core as long as the core content remains content remains content remains similar. Yes, I completely similar. Yes, I completely similar. Yes, I completely agree. I think this is the agree. I think this is the fastest fastest fastest way to become a way to become a way to become a content creator. Hmm, you content creator. Hmm, you content creator. Hmm, you probably have thoughts on probably have thoughts on probably have thoughts on this too. I'll say this this too. I'll say this this too. I'll say this , in terms of understanding , in terms of understanding , in terms of understanding the algorithm, the only thing I the algorithm, the only thing I the algorithm, the only thing I really did was make sure really did was make sure Twitter opens up the Twitter opens up the Twitter opens up the source code, or source code, or source code, or let's say it's a public let's say it's a public let's say it's a public repository, where it repository, where it repository, where it describes how describes how describes how their algorithm works; you their algorithm works; you their algorithm works; you can download can download can download it or give ChatGPT a try to it or give ChatGPT a try to it or give ChatGPT a try to help you help you help you figure out some of the figure out some of the figure out some of the nuances. And it nuances. And it nuances. And it talks about talks about talks about ratings and other ratings and other ratings and other things related to things related to things related to the operation of the the operation of the the operation of the Twitter algorithm. It's all in the

Twitter algorithm. It's all in the Twitter algorithm. It's all in the public domain. public domain. public domain. We have many of our We have many of our We have many of our prompts. I don't think we have prompts. I don't think we have prompts. I don't think we have any any any specific skills. specific skills. specific skills. But I also think But I also think But I also think it's very it's very it's very individual, individual, individual, right? You would right? You would right? You would use these use these use these prompts to prompts to prompts to create a skill, create a skill, create a skill, but these skills but these skills but these skills reflect my reflect my reflect my voice, and I don't think voice, and I don't think voice, and I don't think everyone here should everyone here should everyone here should tweet in my voice. It would be tweet in my voice. It would be cool to do cool to do something open something open something open source, but yeah, I...yeah, that's right source, but yeah, I...yeah, that's right source, but yeah, I...yeah, that's right , a framework. , a framework. , a framework. That's a good idea. That's a good idea. That's a good idea. Yes. Yes. So, I think the So, I think the way I prefer to way I prefer to way I prefer to think about it for think about it for think about it for videos and vlogs, and most people would videos and vlogs, and most people would videos and vlogs, and most people would agree with this, is that agree with this, is that you want you want it to help you it to help you it to help you with your preliminary with your preliminary with your preliminary research, but research, but research, but ultimately the final ultimately the final ultimately the final product has to be product has to be product has to be written by you. And written by you. And written by you. And then you can then you can then you can use use use the tool to the tool to the tool to correct grammar correct grammar correct grammar or clearly indicate that or clearly indicate that minimal edits are needed. I minimal edits are needed. I really think that really think that really think that if you don't want your if you don't want your if you don't want your text to sound like it text to sound like it text to sound like it was created by artificial was created by artificial was created by artificial intelligence, it's very intelligence, it's very intelligence, it's very helpful helpful helpful to use to use to use lots of metrics, numbers, lots of metrics, numbers, lots of metrics, numbers, and examples. This and examples. This and examples. This makes him more makes him more makes him more human. I think it's human. I think it's human. I think it's always worth writing very always worth writing very always worth writing very personally, adding personally, adding personally, adding lots of lots of lots of life stories. There are many life stories. There are many life stories. There are many good frameworks good frameworks good frameworks that help that help that help make content make content make content more personal.

more personal. In fact, there is a whole In fact, there is a whole science, and you can find science, and you can find science, and you can find frameworks that frameworks that frameworks that politicians politicians politicians use for use for use for all their speeches all their speeches all their speeches to get to get to get people's attention. So, you can people's attention. So, you can people's attention. So, you can find things like that. find things like that. find things like that. Oh, interesting. This is very Oh, interesting. This is very Oh, interesting. This is very interesting. We will need to interesting. We will need to interesting. We will need to investigate these investigate these investigate these frameworks. The question is frameworks. The question is frameworks. The question is really good. I guess really good. I guess I'd like to add a little to what I'd like to add a little to what Sarah said. I Sarah said. I feel like there are two more feel like there are two more feel like there are two more things I would really things I would really things I would really recommend, at least as recommend, at least as recommend, at least as someone who has been someone who has been someone who has been successful in a sort of successful in a sort of successful in a sort of Instagram or YouTube Instagram or YouTube environment, to environment, to environment, to regular regular regular users: users: first, live in the first, live in the first, live in the real world, real world, real world, experience a lot of experience a lot of experience a lot of new things, and pay new things, and pay new things, and pay attention to what attention to what attention to what attracts you. I think attracts you. I think attracts you. I think "taste" is a bit of a "taste" is a bit of a "taste" is a bit of a hackneyed word, but hackneyed word, but hackneyed word, but everyone has their own everyone has their own everyone has their own personal perspective on personal perspective on personal perspective on how to live their own how to live their own how to live their own lives and experience lives and experience lives and experience different things. This is very different things. This is very different things. This is very important. You important. You important. You live more live more live more real life, real life, real life, instead of instead of instead of trying to absorb trying to absorb trying to absorb what you see on the what you see on the what you see on the internet, thinking, " internet, thinking, " Okay, I'll accept this Okay, I'll accept this Okay, I'll accept this worldview." "I'll take this.

worldview." "I'll take this. worldview." "I'll take this. " Because it will " Because it will " Because it will prevent you from prevent you from prevent you from developing your developing your developing your own, strong, and own, strong, and own, strong, and unique perspective. I unique perspective. I unique perspective. I deeply believe deeply believe deeply believe that part of the reason that part of the reason that part of the reason Sarah and I were successful at Sarah and I were successful at Sarah and I were successful at creating content is creating content is that we had that we had our own strong our own strong our own strong views, nurtured by views, nurtured by views, nurtured by real-world real-world real-world experiences. And the second thing I experiences. And the second thing I experiences. And the second thing I want to add is to want to add is to treat yourself as the treat yourself as the treat yourself as the curator of your own curator of your own curator of your own life and your life and your life and your experiences. Be very experiences. Be very experiences. Be very conscious about the things conscious about the things conscious about the things you choose to do. you choose to do. you choose to do. I think this is a good I think this is a good I think this is a good approach to approach to approach to content creation and everything content creation and everything content creation and everything you do in general. I you do in general. I you do in general. I would like to add two more would like to add two more would like to add two more brief life brief life brief life observations. I think observations. I think observations. I think we had a we had a we had a great example before: when great example before: when great example before: when you have an engineering base you have an engineering base you have an engineering base and then you try and then you try and then you try to create content. to create content. I think Tariq, if you I think Tariq, if you know him, he's a know him, he's a know him, he's a developer relations guy at developer relations guy at developer relations guy at Cloud Code, has a great Cloud Code, has a great Cloud Code, has a great saying about "harvest and saying about "harvest and saying about "harvest and sowing." So one sowing." So one sowing." So one way to create way to create way to create real content real content is not to just sit down and is not to just sit down and is not to just sit down and think, "I'll create think, "I'll create think, "I'll create content, I just need to content, I just need to content, I just need to weave God knows what." weave God knows what." weave God knows what." Especially if you are Especially if you are Especially if you are an engineer or a founder, an engineer or a founder, an engineer or a founder, you are in a winning you are in a winning you are in a winning position because you position because you position because you have already spent a lot of have already spent a lot of have already spent a lot of time "seeding". And the “ time "seeding". And the “ harvest” is all the harvest” is all the harvest” is all the engineering work engineering work engineering work you do, all the you do, all the you do, all the code you write, and code you write, and code you write, and all the knowledge you gain all the knowledge you gain all the knowledge you gain through practical through practical through practical experience. This also experience. This also experience. This also helps create helps create helps create very authentic very authentic very authentic content that doesn't content that doesn't content that doesn't seem too seem too seem too generic. Another generic. Another generic. Another story I want to story I want to story I want to mention: if you mention: if you mention: if you know a guy know a guy know a guy like Theis Simonian, like Theis Simonian, like Theis Simonian, who was an intern at who was an intern at who was an intern at OpenAI, he created OpenAI, he created OpenAI, he created quite a few great quite a few great quite a few great Astra demos. For example, a robot Astra demos. For example, a robot Astra demos. For example, a robot that draws the Golden that draws the Golden that draws the Golden Gate Bridge or, say,

Gate Bridge or, say, Gate Bridge or, say, can fly over San can fly over San Francisco, etc. And for Francisco, etc. And for Francisco, etc. And for him, a lot of him, a lot of him, a lot of inspiration comes inspiration comes inspiration comes unintended, it's unintended, it's unintended, it's like thoughts in the soul, like thoughts in the soul, like thoughts in the soul, random moments, random moments, random moments, but he himself is but he himself is but he himself is also a very creative also a very creative also a very creative person. He gives person. He gives person. He gives the example of that video the example of that video the example of that video where you simply where you simply where you simply take a photo of your take a photo of your take a photo of your wardrobe and then wardrobe and then wardrobe and then artificial intelligence artificial intelligence artificial intelligence creates a virtual creates a virtual creates a virtual closet, and this makes the closet, and this makes the closet, and this makes the process of process of process of choosing clothes much easier. He choosing clothes much easier. He choosing clothes much easier. He said: "Yes, it said: "Yes, it said: "Yes, it just came about because just came about because just came about because my sister is really my sister is really my sister is really into fashion, into fashion, into fashion, we talked we talked we talked about it with her, and that's how about it with her, and that's how about it with her, and that's how this idea came about." this idea came about." this idea came about." So, I think it's very So, I think it's very So, I think it's very underrated to get out underrated to get out underrated to get out of this of this of this technology technology technology bubble and bubble and bubble and be able to really be able to really be able to really follow your follow your follow your natural natural natural curiosity. curiosity. curiosity. I think my voice I think my voice comes through most clearly through comes through most clearly through video, as I'm a video, as I'm a video, as I'm a visual person and I visual person and I visual person and I really enjoy really enjoy really enjoy creating creating creating and developing and developing and developing content. Music would come in second content. Music would come in second content. Music would come in second place. place. place. Especially on Especially on Especially on platforms like Instagram, platforms like Instagram, platforms like Instagram, YouTube, TikTok. The key to making YouTube, TikTok. The key to making content go content go content go viral is the viral is the viral is the harmony between music, harmony between music, harmony between music, visuals, and visuals, and visuals, and text. If everything is text. If everything is text. If everything is harmoniously combined, harmoniously combined, harmoniously combined, it will go viral. It's it will go viral. It's it will go viral. It's very difficult to achieve very difficult to achieve very difficult to achieve such harmony, but such harmony, but such harmony, but to get closer to to get closer to to get closer to it, I always choose it, I always choose it, I always choose music before I music before I music before I create.

create. create. What does it mean to have this What does it mean to have this What does it mean to have this harmony? harmony? harmony? Well, that's harmony. Well, that's harmony. Well, that's harmony. For example, if you For example, if you For example, if you saw a video of a saw a video of a saw a video of a dancing dog, well dancing dog, well , it was a video of a yellow , it was a video of a yellow , it was a video of a yellow dancing dog. dancing dog. dancing dog. Who saw the video with the Who saw the video with the Who saw the video with the yellow dancing yellow dancing yellow dancing dog? dog? dog? Okay, there are two people. Okay, there are two people. Okay, there are two people. Of course. I'm Of course. I'm Of course. I'm in some in some in some corner of the internet, corner of the internet, corner of the internet, but it's to a but it's to a but it's to a Steve Lacy song Steve Lacy song Steve Lacy song called "Playground," called "Playground," called "Playground," and there's this yellow and there's this yellow and there's this yellow dancing dog, and dancing dog, and dancing dog, and it immediately comes to it immediately comes to it immediately comes to mind because the atmosphere of the mind because the atmosphere of the mind because the atmosphere of the dancing dog, the dancing dog, the dancing dog, the music, and the music, and the music, and the visual effects that are superimposed are visual effects that are superimposed are visual effects that are superimposed are so harmonious so harmonious . This group of creators on . This group of creators on . This group of creators on the internet, the the internet, the the internet, the cinematic cinematic cinematic creators, they all made creators, they all made creators, they all made videos like this because it videos like this because it videos like this because it was so was so was so harmonious. It was harmonious. It was harmonious. It was really atmospheric. really atmospheric. really atmospheric. It was so It was so It was so resonant. It's hard resonant. It's hard resonant. It's hard to describe what it to describe what it to describe what it means, but when everything means, but when everything means, but when everything comes together, when everything comes together, when everything comes together, when everything comes together, it comes together, it comes together, it creates a special creates a special creates a special vibe. So, music and vibe. So, music and vibe. So, music and visuals are my favorite visuals are my favorite visuals are my favorite tools, but I don't tools, but I don't tools, but I don't know if it's the same for know if it's the same for know if it's the same for you, Sara. you, Sara. you, Sara. I feel like this is exactly the I feel like this is exactly the I feel like this is exactly the way I like to way I like to way I like to work during work during work during editing. So, for editing. So, for editing. So, for me, my videos are not so much me, my videos are not so much me, my videos are not so much about about about cinematography, cinematography, cinematography, but about education, but about education, but about education, such as such as such as programming, a programming, a programming, a technical guide, technical guide, technical guide, or explaining or explaining or explaining engineering concepts engineering concepts . I think the main thing is the . I think the main thing is the . I think the main thing is the script. This is script. This is script. This is the most important thing for the most important thing for the most important thing for me, and everything else is just a me, and everything else is just a me, and everything else is just a nice addition. And that's why nice addition. And that's why nice addition. And that's why I really I really I really like like outsourcing tasks. For example , subtitles are very , subtitles are very , subtitles are very boring. AI-generated boring. AI-generated subtitles are always subtitles are always wrong. So it wrong. So it wrong. So it took me took me took me hours, and now I hours, and now I hours, and now I just use just use just use ChatGPT to control ChatGPT to control ChatGPT to control CapCut on my computer and CapCut on my computer and CapCut on my computer and it fixes all the it fixes all the it fixes all the subtitles. It also subtitles. It also subtitles. It also adds all the sound adds all the sound adds all the sound effects. I tell him: " effects. I tell him: " These are my favorites."

These are my favorites." These are my favorites." Add them so that Add them so that Add them so that every time an image every time an image every time an image appears on the screen appears on the screen appears on the screen , , , this sound is played this sound is played this sound is played . Every time . Every time . Every time you make a transition, you make a transition, you make a transition, play this sound. play this sound. play this sound. When it comes to text When it comes to text When it comes to text animation, I also have my animation, I also have my animation, I also have my favorite styles. I'm favorite styles. I'm favorite styles. I'm simply asking you simply asking you simply asking you to highlight the phrases to highlight the phrases to highlight the phrases that need that need that need emphasis and make them into emphasis and make them into emphasis and make them into large animated large animated large animated text on the screen. I text on the screen. I text on the screen. I 100% believe that this is 100% believe that this is 100% believe that this is possible. possible. possible. Yes. Yes. Yes. It depends on what kind of It depends on what kind of It depends on what kind of video you want video you want video you want to get. For the creator to get. For the creator to get. For the creator who is less involved who is less involved who is less involved in the process: I want to in the process: I want to in the process: I want to talk and even talk and even talk and even during the conversation just during the conversation just during the conversation just say, "Oh, say, "Oh, say, "Oh, I like this take." I like this take." I like this take." Or: "Cut this take Or: "Cut this take ." Or even ." Or even ." Or even stop in the middle of stop in the middle of stop in the middle of the script and say: " the script and say: " I want this I want this I want this image to be on image to be on image to be on the screen." I know the the screen." I know the the screen." I know the creator, he also creator, he also creator, he also works at OpenAI, his works at OpenAI, his works at OpenAI, his name is Jason, he name is Jason, he name is Jason, he edited an entire 15- edited an entire 15- minute video in one minute video in one minute video in one take, just take, just take, just saying in the middle of the saying in the middle of the saying in the middle of the recording, "I want it recording, "I want it edited like this." But it all depends on the But it all depends on the desire to control the desire to control the desire to control the process. If you process. If you process. If you want complete want complete want complete control, you won't control, you won't control, you won't be able to be able to be able to do that. If you are do that. If you are do that. If you are willing to give up willing to give up willing to give up control, you can control, you can .

. Creative freedom. Creative freedom. Good. Good. Good. Creative control. Yes Creative control. Yes . So I think . So I think . So I think instead of instead of instead of thinking, "Oh, this thinking, "Oh, this thinking, "Oh, this category of content is category of content is category of content is very successful," we should very successful," we should very successful," we should approach it approach it approach it differently. I think this differently. I think this differently. I think this really helps in really helps in really helps in defining defining defining frameworks. For frameworks. For frameworks. For example, I know example, I know example, I know a lot of people who a lot of people who a lot of people who do this: they do this: they do this: they look at LinkedIn, look at LinkedIn, look at LinkedIn, especially because especially because especially because LinkedIn is a whole game LinkedIn is a whole game LinkedIn is a whole game of frameworks and of frameworks and of frameworks and signatures. Um, and you signatures. Um, and you signatures. Um, and you can actually can actually can actually say, "Here are all the ones say, "Here are all the ones say, "Here are all the ones that have good that have good that have good performance." Here is this performance." Here is this performance." Here is this framework. Now, how framework. Now, how framework. Now, how to apply this to to apply this to to apply this to topic XYZ. So I agree topic XYZ. So I agree topic XYZ. So I agree with your point that with your point that with your point that if you only look if you only look if you only look at the content and topics with the at the content and topics with the at the content and topics with the best best best results, you are results, you are results, you are always a little always a little always a little behind. behind. behind. True. True. True. So I see it So I see it So I see it simply as a framework. simply as a framework. simply as a framework. At least, that's what I At least, that's what I At least, that's what I do. That's right. do. That's right. do. That's right. I think one...Oh, I think one...Oh, I think one...Oh, sorry. Just a sorry. Just a sorry. Just a quick addition. One quick addition. One quick addition. One thing that might thing that might thing that might help is the theory of help is the theory of help is the theory of emissions. It happens that emissions. It happens that , for example, a video on , for example, a video on , for example, a video on YouTube significantly YouTube significantly YouTube significantly outperforms others in terms of outperforms others in terms of outperforms others in terms of performance. And it's the only one performance. And it's the only one performance. And it's the only one on the channel. And on the channel. And perhaps it is very perhaps it is very perhaps it is very different from the different from the different from the others. For example, others. For example, others. For example, the tool I the tool I the tool I showed earlier for showed earlier for showed earlier for researching YouTube researching YouTube researching YouTube is designed is designed is designed specifically to specifically to specifically to find such outliers. find such outliers. find such outliers. There is a slider from 1x There is a slider from 1x There is a slider from 1x to 20x the average to 20x the average to 20x the average number of views number of views number of views on that channel. And on that channel. And on that channel. And you can see that you can see that you can see that they are doing something they are doing something they are doing something interesting, especially with interesting, especially with interesting, especially with miniatures. Lots of miniatures. Lots of miniatures. Lots of innovations with really innovations with really innovations with really cool thumbnails cool thumbnails cool thumbnails that go that go that go viral. But yes, viral. But yes, viral. But yes, thinking about thinking about thinking about emission theory is what emission theory is what I specifically asked I specifically asked I specifically asked ChatGPT to do. Regarding ChatGPT to do. Regarding ChatGPT to do. Regarding the transition from full- the transition from full- the transition from full- time to time to time to part-time part-time part-time content creator role, as well as content creator role, as well as content creator role, as well as working at OpenAI. Before, working at OpenAI. Before, working at OpenAI. Before, frankly, when frankly, when frankly, when you're self-employed and you're self-employed and you're self-employed and creating content creating content is your whole life, and is your whole life, and is your whole life, and you're doing it for the first time, it's like

you're doing it for the first time, it's like you're doing it for the first time, it's like you have no limits. I you have no limits. I you have no limits. I worked from morning till worked from morning till worked from morning till night, but I night, but I night, but I liked it because you liked it because you liked it because you control your own life. control your own life. control your own life. So it was constant, So it was constant, So it was constant, all the time. No all the time. No all the time. No rest. Now that rest. Now that rest. Now that I'm at OpenAI, I'm still I'm at OpenAI, I'm still I'm at OpenAI, I'm still constantly doing something, constantly doing something, constantly doing something, but I'll say this: I'm at but I'll say this: I'm at but I'll say this: I'm at work, and a lot of time is work, and a lot of time is work, and a lot of time is spent spent spent communicating with communicating with communicating with users, users, users, thinking about thinking about thinking about content for our content for our content for our profiles, and I'm creating profiles, and I'm creating profiles, and I'm creating that content. In that content. In that content. In addition, we constantly addition, we constantly addition, we constantly fix bugs, fix bugs, fix bugs, communicate with our communicate with our communicate with our users, and users, and users, and provide feedback provide feedback provide feedback on the product. This is what on the product. This is what on the product. This is what our our our team does. But I think I team does. But I think I team does. But I think I also have a also have a also have a lot of freedom lot of freedom lot of freedom to create content to create content to create content for my own for my own for my own audience. It's part of the audience. It's part of the audience. It's part of the job. This is part of the job. This is part of the job. This is part of the job of an advocate for job of an advocate for job of an advocate for developers, who have developers, who have developers, who have now gone far beyond now gone far beyond now gone far beyond traditional traditional traditional programmers. So, I programmers. So, I programmers. So, I think my team think my team think my team also sees my also sees my also sees my work as an work as an work as an extension of my extension of my extension of my primary role. It primary role. It primary role. It happens happens happens all the time, but I would all the time, but I would all the time, but I would say that creating say that creating say that creating content content content part-time is quite part-time is quite part-time is quite synergistic with my synergistic with my synergistic with my work. work. work. The most obvious thing is The most obvious thing is The most obvious thing is that we are currently that we are currently that we are currently witnessing the witnessing the witnessing the rise of personal rise of personal rise of personal AI assistants, AI assistants, AI assistants, right? You are now right? You are now right? You are now targeting not only a targeting not only a targeting not only a technical technical technical audience, but all audience, but all audience, but all knowledge knowledge knowledge workers. In workers. In workers. In my opinion, the closest my opinion, the closest my opinion, the closest segment to this segment to this segment to this non-technical non-technical non-technical audience are people audience are people audience are people who are not who are not who are not techies themselves, but techies themselves, but techies themselves, but work in a work in a work in a technical technical technical environment. This could environment. This could environment. This could be a tech be a tech be a tech company or an AI startup company or an AI startup where they hold where they hold where they hold non-technical positions. And non-technical positions. And non-technical positions. And I think this is a good I think this is a good I think this is a good moment for both of us, moment for both of us, moment for both of us, because we have a because we have a because we have a technical background. We technical background. We technical background. We spend so spend so spend so much time with

much time with much time with non-technical audiences non-technical audiences that it allows us to that it allows us to that it allows us to better meet better meet better meet their needs. their needs. Yes, I completely Yes, I completely agree. A year ago, agree. A year ago, agree. A year ago, developers had this developers had this developers had this traditional traditional traditional technical background. technical background. I think right now at OpenAI we are I think right now at OpenAI we are very interested in very interested in not not only them being developers, but also everyone only them being developers, but also everyone only them being developers, but also everyone around them. I think that's around them. I think that's around them. I think that's exactly what we want to exactly what we want to exactly what we want to see in all see in all see in all developers— developers— literally everyone. I literally everyone. I literally everyone. I think we're think we're think we're rethinking what it rethinking what it rethinking what it means to be a means to be a means to be a developer and how developer and how developer and how to reach a wider range of to reach a wider range of to reach a wider range of people, especially people, especially people, especially given that given that given that Silicon Valley Silicon Valley Silicon Valley is developing so is developing so is developing so quickly and quickly and quickly and so many new things are coming out, but at the same time there so many new things are coming out, but at the same time there so many new things are coming out, but at the same time there is an is an is an educational gap between educational gap between educational gap between different groups of different groups of different groups of people. So, this is an people. So, this is an people. So, this is an open question, but open question, but open question, but we want we want